Unlocking the Secrets to Effective Marketing for ADS Projects

Last week we successfully hosted an exclusive Marketing Webinar to help ADS projects amplify their reach and visibility. The session was led by John Collins, sales, marketing and communications manager at Trinity Business School, Dublin. It was quite an informative session and we covered plenty of key points regarding the concept of Marketing.

John began the webinar by running through the different marketing strategies that Trinity College puts in place. He explained how they market at the brand level, the business school level, the programme level and the level the individual courses. He then proceeded to explain to us how they create organic and professional content, with their class marketing reps, professional videos and articles.

From this, he then explained to useful a digital marketing agency is to attract more interest towards what you have to sell. Digital marketing agencies use paid search ads, keywords and a programmatic approach to uploading content with the goal of reaching the desired audience. Social media marketing is very important these days and can be a huge factor in the growth of a project. Instagram and LinkedIn are known to drive a lot of traffic and can be an extremely helpful tool to use when marketing on a budget.

Although in the early stages, artificial intelligence will be used as a tool to help with content production for marketing. Even if not used in the actual content creation yet, many companies use it to automate the written content of posts and to condense some content to a desired length.

The importance of measuring marketing metrics cannot be overlooked in the slightest.Measuring different aspects of your marketing strategy is extremely important in terms of identifying trends. It helps you understand what parts of your marketing strategy are working and what changes you need to make, (such as what ads are not working and which aspects should be tweaked.

The language used in your content is also extremely important. If you are posting on a platform such as LinkedIn, you would use more business formal language than you would use if you were posting on a platform like instagram.

A big thanks to everybody who joined the call, and we hope that you felt that you got your worth out of it!