Best practices
Indirect promotion / Non-intrusive marketing
Users: Training Providers (Public), Training Providers (Private), Communication officers, Micro-credential coordinators, Universities, SMEs | Theme: Education and Digital Skills, Communication and Engagement |
Action: Education Programmes / Courses | Beneficiaries: Students, Professionals, CEOs, SMEs
There is a real lack of unique and involving information available.
The challenge?
The advertisement of different online courses is often very similar, resulting in the audience not reacting or believing in it (project SKILLS4DECA)
Our solution
Promote topics of the courses on entertainment events. In RTU in LATVIA we popularise STEM and HVAC topics through educational activities for youth and children.
Outcomes
Some of the main outcomes include the better and easier understanding of course goals, as well as interested middle school students – 20 persons a year.
Key takeaways
Create easy and understandable course roadmapping for the youth