Best practices
Inclusive, barrier-aware messaging to recruit learners into ADS programmes
Users: Training Providers (Public), Training Providers (Private) | Theme: Women in digital / Reskilling and upskilling |
Action: Toolkit | Beneficiaries: Learners, Underrepresented groups
Infineon Technologies / CHIPS of Europe
Daniel Lichtblau – Infineon Technologies / CHIPS of Europe (industry partner; experience shared in context of EU ADS discussions)
Learner Recruitment for advanced digital skills programmes: outreach beyond “already connected” audiences
The challenge?
Structural barriers such as specific language usage, low digital confidence, etc. reduce applications and participation from certain learners and underrepresented groups
Our solution
Apply inclusive-language guidelines + review/check (human or tool-supported) for course pages, emails, social posts. They must explicitly state the target group, prerequisites (“no prior experience needed” where applicable)
Outcomes
Qualitative outcomes:
- Clearer communication
- Lower perceived entry barrier
Expected outcomes:
- Improved uptake from underrepresented groups (to be measured)
Key takeaways
‘Low-effort’ lever – directly addresses known barriers and supports reaching underrepresented groups