In European training initiatives such as DIS4SME, communication usually takes place through institutional channels (partners’ websites, European platforms, newsletters or events). Although these channels provide credibility and visibility, they often fail to establish a direct connection with the professionals or businesses that could benefit from the courses. To boost participation, DIS4SME proposes that this institutional outreach be complemented by a more personal and human approach to communication, using student testimonials, company stories, short videos and real-life experiences shared on social media and at events. This approach will help demonstrate the real impact of the training and make the message more accessible to SMEs and professionals.