Best practices
Ambassador/Referral model to activate learner demand for ADS training
Users: Training Providers (Public), Training Providers (Private), Industry | Theme: Reskilling and upskilling |
Action: Recruitment/Marketing/Outreach-Action | Beneficiaries: Prospective learners, Underrepresented groups
Infineon Technologies / CHIPS of Europe
Daniel Lichtblau – Infineon Technologies / CHIPS of Europe (industry partner; experience shared in context of EU ADS discussions)
Activating demand for Advanced Digital Skills programmes via trusted networks
The challenge?
The challenge being faced is that hard-to-reach groups may not respond to institutional outreach. There is a trust gap present.
Our solution
- Use alumni, industry partners and community networks as ambassadors
- Provide shareable templates and referral links
- Run short info sessions
- Recognize ambassadors (badges/certificates/event access)
Outcomes
Expected outcomes:
- Higher-quality leads and improved conversion via trusted communities (to be measured)
Key takeaways
Trust-based recruitment is scalable and replicable across Advanced Digital Skills projects